Maui's agricultural roots are so deeply entwined with our community, from our family connections to agriculture, to our daily connections to the foods we eat and enjoy every single day. KŌKUA AG is a great way for the community to come together and celebrate all that Maui agriculture is today and all that it will be in the future. 

Fresh coffee and papaya. Your favorite plate lunch. Restaurants, flower lei and grassy lawns. Upcountry rodeo, the annual Maui Fair, beauty products and more.

So much of what we enjoy about Maui is connected to farms and farming: the foods we eat, the clothes we wear, locally made lotions and sunscreens, our rich multi-cultural heritage – and even energy to power our homes and cars – and more.

Kokua Ag seeks to honor Maui’s rich and diverse agricultural heritage, and more importantly, to preserve and promote a strong, sustainable and healthy future for Maui agriculture.

Our mission is to educate the public about important issues in agriculture today, and how they are connected to the greater Maui community. We seek to bring together a community that’s informed, aware and energized about supporting agriculture, today and into the future.